PR Winemakers App

Production Company: Start VR

Client: Pernod Ricard - Brancott Estate & St Hugo

Produced by: Ciara Hehir

Format: VR app with 2 x brands, incl 2 x 360° experiences and 12 wine tastings

To showcase Pernod Ricard’s acclaimed wines and Increase awareness of Brancott and St. Hugo’s brands for local and international customers and internal suppliers.

Create an app for use at the vineyard and in the app store, that could generate wine sales through in-app purchases. Included a premium “1-to-1” and “1-to-many” sales activation, across Australia, UK and US territories.

All content housed in a bespoke app, which included an interactive menu to engage audiences, a customised ‘taste mode’, allowing sales teams to promote individual brands, St. Hugo’s content showcased its premium quality, App menu highlighted the diversity of the Brancott range

Also delivered dedicated 360° video content for social channels to generate scale

Launched 2018 to Google Play and iOS for Cardboard, and Oculus stores.