'GANG TIES’ ONEFOUR X HEADIE ONE

Produced By: Chip Media

Producer: Zain Ayub

Production & Location Manager: Ciara Hehir

Director: Matt Wilson

Delivery: 1 x 3 min Music video

One of the most infamous and influential drill collectives in Australia right now, ONEFOUR recruits UK street icon Headie One for their groundbreaking collab single “GANG TIES”

A true testament to their dedication and artistic integrity, ONEFOUR continue to rise as Australia’s hottest export with “GANG TIES”. Their words depict growth, resilience and the unbreakable bonds of loyalty while raw street reflections and flashes of their success tee up Headie One to deliver one of his most poignant verses to date. From the streets of Mount Druitt to North London, their enigmatic displays of authority become a vigorous reminder of their influence at street level, and the fierce determination that has marked them as their national spearheads of drill music.

In the gritty music video, ONEFOUR and Headie One manoeuvre through a busy Western Australian backdrop – backed by their city as gritty cinematography instantly depicts the fast pace and hustle of Sydney’s most infamous suburb, Mount Druitt.

Speaking in the track and collaboration, ONEFOUR mentions: “Whether it's out of necessity or choice, we form Gang Ties or connections with people we relate to - brotherhoods that are formed to overcome the challenges that we often face. Headie One has been one of our favourite UK rappers for time, so to have him feature on one of our songs is a big moment for us. Western Sydney to the world."

Headie One adds: “It’s great to be able to travel and connect with the guys in person. I’ve been a fan of their music from afar so when the opportunity came to do a track together and I heard the theme of the song it made sense to me. We share a lot of similarities in our upbringing, the environments we grew up in and the friendships in our communities. These things help make the song have more meaning.”

Working closely with the artists, their management, local authorities, businesses, councils and locals, the project was a lot of fun to work on and brought the neighbourhood together, while cementing ONEFOURs place in the Australian music landscape for 2024.