FIND SCAN WIN!

Produced By: VANDAL

Client: Stockland

Producer: Ciara Hehir

Creative Technologist: Sarthak Sachdeva

Delivery Elements: Mobile web app game

Components: UX/UI, App Development, Analytics.

Stockland partnered with VANDAL to offer a new customer experience at Stockland retail centres across NSW & Queensland these past school holidays.

VANDAL ‘s award winning retail platforms activate retail centres and precincts with a unique & innovative approach to customer engagement, retail activation, loyalty, rewards and #amification. All with measurable results.

Aimed at the whole family, the Magic Tea Party ‘FIND, SCAN, WIN’ activation allows customers to use their mobile phone to explore a Stockland centre and find 5 magic, hidden objects. Collect them all to enter a prize draw for your chance to win!

Ben Allen, GM Customer & Group Marketing at Stockland stated they were excited to offer a new kind of customer experience using gamification.

Customers respond positively to engaging retail experiences. This #interactive experience is a great example of how playing a game offers an innovative retail loyalty platform to shoppers.

Stockland’s gamification experience harnesses the use of mobile phones to improve retail engagement by means of an innovative and fun treasure-hunt game.