Woolmark VR
Production Company: Start VR
Client: The Woolmark Company
Produced by: Ciara Hehir
Format: VR app with 3 x 360° experiences.
To showcase the Woolmark brand: from Farm to Fashion.
Highlight Woolmark’s education, collaboration or innovation.
Allow for continuous app updates to feature the latest design and textile trends.
Tailored Startgate app allows new content to be continuously added.
The app features an interactive fly-out sales window.
The app also includes a 360° fashion interactive.
The 360° fashion showcases Woolmark’s designs and textiles.
The app also features cinematic VR shot in rural Australia.
National Geographic premiered a teaser of the app in January.
Launched March 2018 to Google Play and iOS for Cardboard, and Oculus Gear VR / Go stores.
“I had the pleasure of working with Ciara recently on an innovative project that really pushed the boundaries of what was possible in VR. Despite the challenges inherent in doing something like this she was helpful, collaborative and creative at every step of the journey, making sure I was always up to date and identifying any opportunities to make the end product the best it could be. Her whole team went above and beyond for us and we couldn’t be happier with the result.”
Woolmark VR teaser
Credit: Start VR
