Australian Geographic: Our Country 360° Experience

Experience Agency: Imagination

Client: Northern Pictures/Australian Geographic

Experience Producer by: Ciara Hehir

Creative Director (Imagination): Richard Swan

Technical Director (Imagination): Trevor Smith

Director (Northern Pictures): Karina Holden

Format: Immersive 45min Experience installation

Our Country is a multi-sensory, 360° cinematic experience providing a never-before-seen perspective on Australia’s breathtaking landscapes and natural wonders. Large format multi-screens take us on a captivating and emotive journey traversing Australia’s land, sea and sky in all its breathtaking beauty.

Our Country is a moving meditation on Australia’s epic landscape. Utilising over 10,000hours of never before seen footage from the Australian Geographic archives, footage is drawn from every ecosystem in Australia, encompassing every state and territory. 

Over 6 months in Production and edit at Imagination, the content production process involved pre-visualisation in VR and 3 editors working simultaneously cutting for motion across 42 screens and floor projections in a 1600sqm exhibition space.

Launched November 2022 at the ICC in Sydney, the experience is currently travelling Australia with view to tour globally