Ford F-150 Lightning Reveal

Produced By: Imagination x VANDAL

Client: Ford

Producer/s: Ciara Hehir & Cyril De Baecque (Australia) with US Imagination team

Creative Directors: Richard Swan

Delivery Elements: Projection mapped Countdown, Logo Loop, Transitions package and CGI launch film

Components: Concept Development, 3D CGI

Imagination and VANDAL joined forces to deliver an epic projection mapped launch experience for Ford in May 2021.

Ford Motor Co. revealed the all-electric F-150 Lightning on May 19 during an evening extravaganza that began at 9:30 p.m. via a livestream event. The projection content was built to map across the 64,000 square metre facade of the Ford Headquarters building.

The global event was broadcast live with more than 30 ways to watch, including Facebook, YouTube, Twitter as well as sites in Times Square in New York City and Las Vegas Boulevard.

VANDAL created all of the 3D animated content, using supplied models and references from Ford for accuracy.