HP REFLCT

Produced By: VANDAL

Client: HP

Producer: Ciara Hehir

Creative Director: Richard Swan

Creative Technologist: Sarthak Sachdeva

Delivery Elements: Mobile and desktop web app using data visualisation

Components: UX/UI, App Development, Sound Design, Creative Direction, Analytics and Data visualisation

HP REFLCT is a tool to help people discover the nature of their digital interactions, usage and choices.

It is a scientifically designed experience that analyses your relationship with technology and creates an artistic representation of your digital wellness.

The experience encourages mindfulness and was developed in partnership with cyber psychologist Dr Andrew Campbell.

REFLCT gives users personalised insights into their daily digital habits  by asking 9 questions that gauge their wellbeing across four key areas. Each chapter has two sliders, used to select the most appropriate answer to each question.

Once answering, the user is given an option to find out more, where they can find a recap of their answers, and some insights/tips to takeaway.

Using real time data analytics processing, results are directly pulled from the users own individual answers and data providing a personalised response. 

Designed to be part entertainment - part interactive artwork - part informative data tracker., the experience is designed to feel more like an art generation experience to entice users to connect.

The experience ends with a reveal animation of the users unique orb. This data visualisation of their wellbeing, which appears as a 3D animating sculpture uniquely created by each user, is a live dimensional response to their daily digital experience.

Are you ready to REFLCT on your relationship with technology?

Discover your digital self: HP REFLCT

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