Qs Inspiration Launch - Shanghai Motor Show

Produced By: Curiious

Client: INFINITI

Producer/s: Lara Allen & Ciara Hehir

Creative Directors: Fred Simard & Fabio Nardo

Delivery Elements: Live event AR presentation, LED screen content x 5 screens , 2 x films,

Components: Concept Development, Live Action, 2D Motion Design, 3D CGI, Augmented Reality

In 2019, INFINITI launched their new Qs Inspiration concept car, introducing a new era of electrification at the Shanghai Motor show.

Curiious was asked to create a single consistent story for the future of INFINITI’s vision to launch, in line with the new brand positioning of ‘Luxury should be lived in’.

To mark the new era and future of INFINITI, a new stand was designed and created consisting of 5 large LED screens.

Working alongside Senior Producer Lara Allen, we led a large team of creatives to deliver an extensive suite of content that was carefully designed to move seamlessly from one chapter to the next, crafted with a view to create stand alone social and public day outputs.

Employing a variety of disciplines to deliver a bold and exciting show, including Live action filming on location in Japan, Motion Design, 3D CGI and AR elements. The audience was taken on a compelling connected journey that inspired them to see things differently.

The Design and Reveal Films were created to display across all 5 screens, showcasing the artistry and inspiration behind the cars features, taking the audience into a new era.

For more info, visit the Curiious project page