‘COMPASS 2022’ COLORBOND VIRTUAL EVENT

Production Company: Imagination

Client: Bluescope/COLORBOND®

Produced by: Ciara Hehir

Creative Director: Simon Connell

Format: Virtual Event 56mins duration, 8 x video components

In 2020, Bluesteel approached Imagination with a request to help find a way to hold a very special event for all of their customers and suppliers, for a surprise launch of new colour palette. The first event of its kind as a virtual event, and also the first change to the COLORBOND® colour palette in over 20 years.

In response to restrictions of distance and in the aftermath of covid, a virtual event was the preferred method, meaning as many people as possible could join for the inaugural event.

The virtual event was designed to help COLORBOND® steel customers explore and navigate whatʼs new and what is next for the design and building industry across Residential as well as Commercial and Industrial sectors. The event also aimed to provide customers with an opportunity to connect with the people, ideas and initiatives that are shaping the iundustry, and was an opportunity to reveal COLORBOND® steel’s new colour palette.

Special MC and host for the event was Peter Maddison, host of Grand Designs Australia, and local social commentator and Bernard Salt offered his outlook for the future of housing and the economy.

The 8 segments were filmed across Australia and edited together at Imagination. The application was built bespoke for the event and social content and marketing advice provided by Imagination.

The event remains available online for viewers to re-watch and share: https://colorbond.com/compass